When the International Civilian Office (ICO) and EULEX began their missions in Kosovo, they needed a campaign to introduce both organizations and EU values to the Kosovar people.  PrishtinaFILM’s outside-the-box idea for a nationwide tour and game show won us the project ahead of some of the largest firms in the country.  We visited 25 towns and villages throughout Kosovo over 4 weeks, getting young people excited about the European Union, distributing branded products such as mugs and bracelets, and bringing an understanding of the ICO and EULEX to the people of Kosovo for the first time.